March 21st, 2007
The speaker, a head researcher in LG Electronics Institute of Technology, told about VUI(Voice User Interface). He led project of Chinese voice recognition, so he said about why he challenged the market of China as a researcher in industry. Not like me, a student in computer science, but the lecturer spoke about marketing, project vision, and project meeting focusing on industry.
Voice recognition is needed in some circumstances like in China where people use lots of characters because they need much time to input characters, unlike in Korea. Thus, he strongly felt about the needs of Chinese recognition, and then he led a project. He first analyzed the market of mobile phones in China and noticed about that LG’s share in China had been low. Finally, he made the result on CDMA mobile phone. But because CDMA equipment had been so expensive, those machines weren’t sold much. In other words, in my opinion, he somewhat failed because he just analyzed the market at that time, but he didn’t anticipated changes in the future. I heard about LG doesn’t focus on Software Engineering, even today’s lecturer said about the importance of it. It is really needed when we execute any project. In my idea, customer’s feedback is also important.
He showed about the statistic and comparison between some companies. Though I don’t know well how different those processes from company to company, LG cannot catch up with other major company in the mobile phone field such as Nokia, Samsung, and Motorola. I sometimes heard about Nokia, Samsung, and LG, but they have very different view in project. But LG researchers have their own technology, so they can use it to reduce gap between LG and other companies.
Finally, he said about future work and research goals. In my opinion, it is true that this is very hard technology, it will not be popular. So not only technology but also customer’s needs are important.
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